Project background
FlourishON was born from a deeply personal story. Our clients had both cared for a loved one with dementia and knew firsthand the stress, confusion, and emotional toll that comes with it.
After spending countless hours managing appointments, legal documents, paperwork, and medical decisions, they realized there was no single place where caregivers could stay organized and get clear, practical support.
The challenge
At Eleken, we begin new collaborations by offering a risk-free way to try our services and see how our designers think, communicate, and solve problems.
For FlourishON, the trial challenge was to design an onboarding questionnaire that could adapt to each user’s situation. A caregiver registering for the platform shouldn’t have to sift through irrelevant questions; they should only see those that truly apply to them.
Our designer created a branching logic system, where each answer dynamically led to a personalized set of follow-up questions.
Our strategy
FlourishON’s audience includes caregivers under stress and older users with varying levels of digital comfort. Accessibility was the foundation.
We followed WCAG standards to ensure clarity and comfort. Every color, font, and component was selected to make the product feel supportive rather than clinical.
We chose:
Purple as a high-contrast, readable primary color.
Warm beige accents to convey maturity and calm.
Generous spacing and large touch targets for easy readability and interaction.
Our designer’s challenge was to make the interface feel human, a digital companion that listens, guides, and reassures.
More Onboarding Completions
Higher User Satisfaction
More Primary Actions
What began as a request for UX support turned into a true partnership. The FlourishON team came to Eleken looking for a designer who could make their idea usable, intuitive, and investor-ready, and they left with much more.
“They delivered a scalable, user-friendly design system that made our data-heavy SaaS product effortless to use.”
Mark Zhong, CEO
EarningsCall.ai
Onboarding
User Satisfaction
Primary Actions
Brand identity
HivoHR isn’t just limited to desktop the mobile experience is designed to keep HR teams and employees connected anytime, anywhere. With an intuitive interface, users can easily check attendance, approve leave requests, view payroll details, and access employee directories directly from their phones. The goal is to give teams the flexibility to manage essential HR tasks on the go, without losing clarity.
Solution delivered
By the time the MVP was complete, the clients had a high-fidelity, clickable prototype ready for investor presentations, along with.
FlourishON’s audience includes caregivers under stress and older users with varying levels of digital comfort. Accessibility was the foundation. We followed WCAG standards to ensure clarity and comfort.
Every color, font, and component was selected to make the product feel supportive rather than clinical.
More Onboarding Completions
Higher User Satisfaction
More Primary Actions
Measuring impact
What began as a request for UX support turned into a true partnership. The FlourishON team came to Eleken looking for a designer who could make their idea usable, intuitive, and investor-ready, and they left with much more.
Our designer became a thought partner, helping the founders shape how the product would be presented to investors and stakeholders. She built a fully clickable prototype that told the FlourishON story. From onboarding to the personalized Roadmap and Resources hub, every flow demonstrated how the platform simplifies caregiving through empathy and structure.
Measuring impact
What began as a request for UX support turned into a true partnership. The FlourishON team came to Eleken looking for a designer who could make their idea usable, intuitive, and investor-ready, and they left with much more.
Our designer became a thought partner, helping the founders shape how the product would be presented to investors and stakeholders. She built a fully clickable prototype that told the FlourishON story. From onboarding to the personalized Roadmap and Resources hub, every flow demonstrated how the platform simplifies caregiving through empathy and structure.
Measuring impact
What began as a request for UX support turned into a true partnership. The FlourishON team came to Eleken looking for a designer who could make their idea usable, intuitive, and investor-ready, and they left with much more.
Our designer became a thought partner, helping the founders shape how the product would be presented to investors and stakeholders. She built a fully clickable prototype that told the FlourishON story. From onboarding to the personalized Roadmap and Resources hub, every flow demonstrated how the platform simplifies caregiving through empathy and structure.
